Are Purina and Felix the same
Felix Pick 'n' Mix | Build Your Own Box
Felix Pick 'n' Mix Cat Food Bundles | Purina Direct
Picture the scenario, youve just bought a big bundle of cat food and made some great savings, only to discover that your fussy feline cant stand some of the flavours included. Its highly likely that youll need to throw these pouches away but what if you didnt? What if you could buy a bundle that only included the flavours your cat loves? Thats where our Felix Pick n Mix cat food bundles come in!Put the fun back into your cats mealtimes with the Felix Pick 'n' Mix bundle.Build your box with your cats favourite flavours choose from 24 delicious recipes, to suit all taste-buds, across kitten, adult and senior cat life stages!
Felix As Good As It Looks
Make mealtimes tastier than ever before with our Felix As Good As It Looks, Doubly Delicious cat food range. Boasting two different types of meat or fish and served in a tasty gravy, your cat is sure to find each dish completely irresistible. Whats more, all of our meat pieces are gently cooked to ensure maximum flavour and a wonderfully tender texture. Each meal in our Doubly Delicious cat food offering contains all the essential vitamins and minerals to support your cat, so you can rest assured that theyre getting everything they need, whilst eating a diet that they love. Browse our full range of Felix cat food and discover more delicious diets, including our well-loved Felix Original offering!With more than a third of all cats in the UK regularly eating and enjoying Felix, the quality and safety of our products is our number one priority. We carry out 300 tests every day on the raw materials and packaging materials that enter our factories. A further 1,100 checks a day are carried out across the production process and finished products to ensure our strict quality and safety criteria are met. This is why you can be confident that Felix foods are completely safe for cats to eat. If you are worried by online comments about Felix, getthe factson these misleading claims and the actions we take to support cat owners.
Guide to Feeding Your Adult Cat
Once your cat has reached their first birthday, its time to think about a regular cat feeding routine. As they change from a playful kitten to a full-grown adult cat, its important to make sure they have all the right nutrients they need to stay happy and healthy. That is why it is important to know all there is to feeding an adult cat and knowing what cats like to eat.
To keep in tip-top condition, your cats diet needs the right balance of proteins, fats and oils, minerals, vitamins and carbohydrates. It might sound a bit complicated, but good-quality complete feline food should provide everything your furry friend needs, and unless advised to by your vet, a well-balanced diet means your cat wont need any other diet supplements.
Find out how much and what to feed cats for their health and happiness with tips from the PetCare team below.
What to feed cats
It might seem like theres a huge amount of choice out there. Answering what is the best food for cats? seems impossible. The good news is that whatever your cats lifestyle, condition or age, theres a food thats right for them.
Ultimately, unless influenced by a medical condition, deciding whether to give your cat wet or dry cat food is completely up to you (and your cat of course)!
Some owners serve a mixture of dry and wet foods - some cats prefer wet food in the morning and to have dry food left out during the day to graze on. Try your cat with both to see which they prefer.
Find out more about feeding your cat and the benefits of wet and dry food in our guide.
Felix cat food
Discover tasty meals that look like food you might have cooked yourself with sensational combinations of textures and flavours to delight your cats senses with our Felix cat food and treats range. With creamy Soups, flavourful Sensations, Tasty Shreds, Doubly Delicious and even As Good as It Looks, its hardly surprising that clever cats get Felix! Whats more, we also have a wide selection of yummy Felix cat treats on offer too. Coming in a wide variety of delicious flavour combinations, fun textures and playful shapes, including Play Tubes, Mini Filetti, Crispies and Goody Bags, Felix cat treats are the perfect way to share more of your mischievous moments together. Shop our full range of Felix cat food and treats today!
Keeping Pets Safe - The Facts About Felix Cat Food
Following minor changes to our Felix recipes in March 2021, we received some reports from cat owners about food refusals and cats being unwell, which owners believed was linked to eating our foods. We understand and sympathise with every owners distress when their pet is poorly. However, there was no evidence to support a link to our foods and no quality or food safety issues were found with our Felix products. Any claims to the contrary are not based on fact.
Are Felix cat foods being recalled?
No, there is no recall underway or planned for any Felix products. Also, there is no link between cases of feline pancytopenia and Felix or Purina products.
How can you be so sure Felix is safe?
Felix cat foods are completely safe for cats to eat. More than a third of all cats in the UK regularly eat and enjoy Felix. The quality and safety of our products is our number one priority and we have strict quality control standards in place. We carry out 300 tests every day on the raw materials and packaging materials that enter our factories. A further 1,100 checks a day are carried out across the production process and finished products to ensure our strict quality and safety criteria are met.
Despite this, we took owners concerns very seriously when they were raised last year. We opened and reviewed over 650 returned pouches. In every single case, we did not find any quality or food safety issues, and there was no link between Felix and the types of illness being reported.
To give pet owners extra reassurance, we asked one of Europes most experienced laboratories in pet food testing to analyse samples of Felix products. The laboratory is accredited to ISO/IEC 17025:2017, the international standard for testing and calibration laboratories, and is widely used as an independent expert by regulatory authorities across Europe. These samples were analysed for the most common heavy metal and mycotoxin contaminants that could trigger the types of illness being reported. As we expected, the results showed that Felix was completely safe for cats to eat with no quality or food safety issues.
The full analyses were shared with the Food Standards Agency and our Primary Authority (for Trading Standards). When reviewed alongside Purinas best in class food safety and quality systems, both the FSA and our Primary Authority agreed that there was no evidence to link the types of illness being reported to our foods.
If any safety issues had been identified, we would have taken immediate action.
Why do some people think Felix is making their cats ill?
The symptoms that were reported at the time (reduced appetite, lethargy, vomiting and diarrhoea) are relatively common in cats. Sometimes it can be a one-off occurrence that resolves by itself. Sometimes it can be on-going as these symptoms are associated with a large range of illnesses in cats. If these symptoms occur while cats are eating Felix, or any other cat food, it does not mean that the prepared food is the cause. Eating table scraps, hunting, consuming dairy (most cats are lactose intolerant) and even exposure to common household chemicals and plants can all result in illness. Equally these symptoms can be a warning sign of underlying and undiagnosed health conditions. Which is why we would always recommend owners reach out to their veterinary practice for advice and guidance.
Has theFelix recipe changed?
The Felix recipe changed in March 2021 and involved theremoval of colourants from our Felix ranges.It only affected the appearance of the food nothing was changed that would cause cats to be unwell.
Felix cat food complaints
At Purina we take every complaint seriously and investigate each one individually, and we need owners support to complete these steps. If your cat has been unwell and has been eating our Felix foods, please contact our careline team directly at [email protected]. For each and every complaint that links our products to a cat being unwell, we carry out the following actions:
- We collect information about the product, so we can check all production records relating to the batch codes to enable a focused investigation.
- We ask for vet information and clinical notes, which our team of veterinary nurses and veterinarians then review to understand the professional diagnosis associated with the complaint.
- We send a pre-paid envelope for the return of the food, which our Quality Assurance team review.
- We share our findings and conclusion at the end of our investigation with the owner.
This process helps us thoroughly investigate each case and take appropriate action. Based on the wealth of information we have gathered to date through this process, together with our stringent quality checks and discussions with vets, we are confident that our Felix foods continue to be safe for cats to eat every day.
